Before UX writing found me, I cut my teeth in e-commerce content at Gourmet Egypt and social advertising at Kijamii. A broader sample of that writing follows.
Gourmet Egypt: E-commerce Copywriting
Managed all written and visual content across Gourmet Egypt's e-commerce platform: website pages, over 3,000 product descriptions, and the seasonal push notifications that kept shoppers coming back.
Website & Landing Pages
Wrote and maintained the site's core pages, alongside the full product catalog.
Push Notifications
Timed to real moments, like match days, holidays, and sales, and written to sound like a friend tipping you off, not a broadcast.
Kijamii: Social & Advertising Campaigns
Social copywriting for MENA-region clients: event marketing for a startup summit, hospitality campaigns for a beachfront resort, and program launches for a Saudi entrepreneurship accelerator.
RiseUp Summit '21, Cairo
Speaker spotlights, stage guides, and ticket-countdown posts for the region's largest startup summit.
Jebel Sifah, Oman
Lifestyle and real-estate copy for a beachfront resort community, moving between seasonal warmth and hard sales facts.
Misk Entrepreneurship, Saudi Arabia
Program and application copy for Misk's startup accelerator, run in partnership with Plug and Play.
